There are an abundance of industries of interest to donors, but here are the main industries:(Donorbox 2023, Indiana University Lilly Family School of Philanthropy News)
1) Religious organizations – receive the most charitable donations. 32% of all donations.
2) Human Services – 12% of all donations. Gen X is very passionate about Human Services.
3) Education – 14% of all donations. 29% of corporate gifts go to education.
4) Environmental & Animal – 3% of all donations. Baby Boomers & Gen X prefer to donate to animal charities.
5) Foundations – giving to foundations increased by 9.3% to $64.26 billion dollars.
6) Health – giving to health grew by 7.7% to $40.58 billion.
7) International Affairs – giving was flat estimated at $27.44 billion dollars.
8) Individuals – giving to individuals grew 1.8% to $11.74 billion dollars.
9) Unallocated Giving – was negative $26.75 billion dollars in 2021.
10) Six out of ten American households participate in some sort of charitable giving according to The Philanthropy Roundtable.
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