Most believe that you need to have people in the room that have big dollars to give to the organization. Yes, that is true. It is also true that those who make only $15,000 a year in average gross income make a significant average donation to charities per year. Your organization would accept $1,471.00 dollars right? The key is to find the donors that believe in your mission, programs and how the power of their money transfers to your mission’s success.
Here is the quick breakdown from Donorbox 2023:
1) Higher income individuals gave on ave. $29,269.00.
2) Individuals making between $100,000 and $500,000 are the least charitable in their income percentage.
3) Individuals making less than $50,000 are the second highest givers.
4) Individuals making less than $15,000 made an ave. donation of $1,471.00.
Did anything here surprise you? It should. It should awaken you to seeing that it takes a creative blend of average gross income donors to create a significant sum of donated dollars. Donated funds come from all levels, but some five more than others. Know your supporters and discover how to team with them effectively so they understand that their donation makes a significant impact on your mission. Contact Mark and discover how we help clients raise more money.