Why should a sponsor team with your organization or learning institution? Why should they ally with your mission for $500,000 or $100,000 or $50,000 or $25,000 or $10,000 or even $1,000 dollars? There are thousands of causes that sponsors could put their money to wonderful use. So why do they choose YOU? Are you offering the same benefits as all the others or are you showing them love for their generous partnership?
Over the past sixteen years as a professional benefit auctioneer, I have instructed clients to serve sponsors with love and care and stand above the rest of the sponsorship offers that are presented. Auction brio llc. clients learn from us that if you are creative, you will be exceptional in your presentation to a loyal sponsor and more maybe more importantly, to acquiring new sponsors.
No matter the amount of money, a sponsor is always presented with the same thing. Tickets for a table of 10. The company logo presented in the program. A special acknowledgement of thanks from the president of the organization at the event. You know the same old “advantages”. These are in every sponsorship package. It’s not that way for Auction brio clients and their sponsors. We stress the importance to invigorate the sponsor to not pass off tickets to staff who will not participate in the auctions or the cause. Sponsorships are spearheaded to bring the leaders of the sponsor to the table of 10 and to engage in the entertainment of the auctions and bonding with the organization.
One of the most important strategies you can do is to receive repeat sponsorships and genuine gratitude that you have treated a sponsor better than any other organization who asked for money. That is love. Team up with Auction brio llc. and find the love.
Leave a Reply